Leadership
The people steering the group.
Executive Team
CE
Founder & Chief Executive
Office of the CEO
Sets the vision for the group and the standard every brand is held to.
PO
President & COO
Operations
Runs the day-to-day of the portfolio, from sourcing to shelf.
CM
Chief Marketing Officer
Brand & Marketing
Guards each brand identity and how the house shows up in the world.
MD
Master Distiller & Blender
Production
Owns liquid quality across whiskey, agave, cane, grain, and botanicals.
CP
Chief People & Culture Officer
People
Builds the team, the training pipeline, and the culture behind it.
GC
General Counsel
Legal & Compliance
Keeps the group right with TTB, state regulators, and the trade.
Roles shown are representative of the group structure. Named executive profiles are announced as the leadership team is formalized.