{"id":9728,"date":"2026-07-04T01:19:36","date_gmt":"2026-07-04T01:19:36","guid":{"rendered":"https:\/\/oddusee.com\/nola\/?p=9728"},"modified":"2026-07-05T11:45:11","modified_gmt":"2026-07-05T11:45:11","slug":"do-black-locals-redesign","status":"publish","type":"post","link":"https:\/\/oddusee.com\/nola\/do-black-locals-redesign\/","title":{"rendered":"Do Blacks Make Money off Essence Fest?"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
THE BLACK WALL STREET NOLA SITE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Do Blacks Make Money off Essence Fest?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Half a million people. Hundreds of millions of dollars. One weekend. The question every Black business owner in New Orleans should be asking: how much of that money is reaching us \u2014 and what are we doing about it?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
Oddusee Nola Newsroom \u2022 New Orleans, LA<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRegister Your Business Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The City of New Orleans generates billions of dollars in tourism revenue every year.<\/strong> The Black locals doing the hardest work \u2014 the work that actually makes this city special \u2014 are not getting their fair share of the pie. Why? Because until now, there was no information hub built for them.<\/p>

When tourists come to town, they rely on Yelp and Google to find local Black-owned spots. The problem: those platforms filter Black-owned businesses in with everyone else\u2019s, and Essence Fest promoters keep sending crowds straight to Bourbon Street. The result is a festival celebrating Black culture where too many of the dollars never touch a Black-owned register.<\/p>

Oddusee Nola is here to fix that \u2014 a platform featuring Black-owned bars, lounges, food trucks, pharmacies, grocery stores, restaurants, and more. This is bigger than one weekend. This is bigger than a grocery store in New Orleans East. This is the Black Wall Street NOLA site, and it\u2019s for you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
Visitors Essence Fest draws to New Orleans<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tK+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
Reported economic impact of Essence weekend<\/div>\t\t\t
\n\t\t\t\t$<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\tM+<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
Black-owned transportation companies already listed on Oddusee Nola<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
NIGHTLIFE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Bars & Lounges: Get With the Program<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

If you have a happy hour and a signature drink, let us know. If you need a menu for food and drinks, we\u2019re here. Set up a YouTube channel and upload a video of your venue so guests can see the vibe before they ever walk in.<\/p>

Essence Fest promoters are sending people to Bourbon Street \u2014 but this is our<\/strong> city, and there are spots in New Orleans East that deserve that traffic. If you have a hall, a promoter can\u2019t book it if they can\u2019t find it. Be honest: if someone types \u201cBlack-owned venue halls\u201d right now, do you show up at the top of the results?<\/p>

Oddusee Nola is not a list of names to pick from. It\u2019s a detailed, touch-responsive platform. If your business is on here, the people will see it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
CULTURE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Social Aid & Pleasure Clubs: Show Your Strength<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Who is the president of your club? What\u2019s your mission statement, and where are your donation links? How does someone join, and when is the next fundraiser? Tourists want<\/em> to support your functions \u2014 they just need to find them.<\/p>

Oddusee Nola built a feature specifically for you: the parade route page<\/strong>. It lists every stop and every detail of your event, and vendors can be added right onto the route. Your participation shows community strength and encourages others to support your efforts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
TRANSPORTATION<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

It\u2019s Us Against Uber and Lyft<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Transportation providers \u2014 we see your posts in the groups offering rides. Now get listed where the tourists are actually looking. Oddusee Nola already has six Black-owned transportation companies<\/strong> on the platform, and visitors searching for Black-owned rides find them here.<\/p>

Google and Yelp will not put you at the top when tourists search for Black-owned transportation options. Oddusee Nola will \u2014 and when you separate from the batch, you get deprioritized by the algorithms. Together, we\u2019re impossible to miss.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
STYLE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Fashion & Beauty: Our Guests Need to Stay Sharp<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Clothing stores, boutiques, PMUAs, barbers, salons, and hair vendors \u2014 we need y\u2019all to come together. Do you expect Google and Yelp to send customers your way? How do you expect to make money if the people can\u2019t find you?<\/p>

Oddusee Nola is a real platform \u2014 a product, not a clout play. We\u2019re introducing you to a home outside the free social media apps that can shut you down at any time. On Oddusee Nola, you control your visibility and your success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
THE BIGGER PICTURE<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Keep the Dollars in the Community<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Every Essence weekend is a test: does the money celebrating Black culture actually build Black wealth? When visitors book a Black-owned chauffeur, eat at a Black-owned kitchen, and party at a Black-owned lounge, that dollar pays local staff, stocks local suppliers, and sponsors the next second line. Oddusee Nola is the best platform in New Orleans for making that happen \u2014 and the blueprint is built for every major Black city in America, from Atlanta to Houston to Memphis to Detroit. Please support Oddusee Nola Platforms so they can support Black-owned businesses worldwide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Share the News. Subscribe. Follow.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A subscription and a follow are free \u2014 and they build a platform that puts Black businesses first. This is for the new millionaires of the future. Your support opens opportunities for everyone involved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tRegister Your Business Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

New Orleans generates billions in tourism revenue every year. Essence Fest alone brings half a million visitors. So why are Black-owned businesses still watching those dollars flow past them \u2014 and how does Oddusee Nola fix it?<\/p>\n","protected":false},"author":1,"featured_media":3825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":503,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[503],"tags":[],"class_list":["post-9728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-c-b-d"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/oddusee.com\/nola\/wp-content\/uploads\/sites\/32\/2024\/04\/essence2025.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/oddusee.com\/nola\/wp-json\/wp\/v2\/posts\/9728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oddusee.com\/nola\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oddusee.com\/nola\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oddusee.com\/nola\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oddusee.com\/nola\/wp-json\/wp\/v2\/comments?post=9728"}],"version-history":[{"count":0,"href":"https:\/\/oddusee.com\/nola\/wp-json\/wp\/v2\/posts\/9728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oddusee.com\/nola\/wp-json\/wp\/v2\/media\/3825"}],"wp:attachment":[{"href":"https:\/\/oddusee.com\/nola\/wp-json\/wp\/v2\/media?parent=9728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oddusee.com\/nola\/wp-json\/wp\/v2\/categories?post=9728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oddusee.com\/nola\/wp-json\/wp\/v2\/tags?post=9728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}